MB Brand System — Type
— Typography

One voice,
nine sizes.

The system uses a single typeface family for nearly everything — Inter — paired with JetBrains Mono for technical labels, captions, and timestamps. Restraint is the rule.

— Families

Two faces.

Inter for editorial weight; JetBrains Mono for systems language. The wordmark (custom geometric) is treated as a logo asset, not a font.

Aa
Inter
Body, headlines, all running text.
Light · 300 Regular · 400 Medium · 500 Semibold · 600
The horizon is a line that the camera cannot cross — only describe.
Aa
JetBrains Mono
Captions, metadata, EXIF, timestamps.
Regular · 400 Medium · 500
35.2401° N · 24.4843° E · f/8 · 1/2000s · 35mm · ISO 100
— Scale

A measured ladder.

Eight sizes, geometrically related. Skip steps when establishing hierarchy — never use adjacent steps next to each other; the contrast will be too subtle to read.

Display120 / 0.95 · 300
From above.
H172 / 1.0 · 300
A still atlas of land
H248 / 1.05 · 300
Patterns the camera finds from above
H332 / 1.1 · 400
Tidelands — a body of work
H422 / 1.3 · 500
Selected works, two thousand twenty-six
Lead18 / 1.5 · 300
A short paragraph of introductory copy. The leading is loose and the weight is light, to invite the eye in without raising its voice.
Body15 / 1.55 · 400
Body copy is set in Inter Regular at fifteen pixels with a fifty-five percent line height. Measure stays between fifty and seventy-five characters per line. Avoid justified text on the web.
Label12 / 1 · 500 · TRACKED
Section label · in caps
Mono11 / 1 · 400 · MONO
— 12 May 2026 · Ras Al Khaimah · 35mm · f/8 · 1/2000s · ISO 100
— Setting

Editorial pairings.

Three canonical compositions for headline + body, with the framing rule above. Use these as starting points; do not invent new combinations without need.

— Frame · short

A line drawn
from the air.

An aerial photograph is a contour map made by light. The mountain is its own legend; the river writes its own caption.

— Editorial · poster
— Frame · long

Shifting Sands —
a body of work.

Field notes from a season working at altitude. The work is divided across four sequences: dunes at first light; the wadi after rain; coastline at dusk; and the saltflats, which keep their own time.

— Editorial · longform