— 01
Scale markers.
A small figure, a vehicle, a single tree against vastness. The frame proves the world is bigger than the body.
— Photography
What the camera
looks for.
The brand is built around the photographs — the rest of the system is scaffolding. The pictures themselves carry their own discipline: where the camera points, how light is held, what stays in frame and what is left out. This page documents that discipline.
— Mist · forest · atmospheric texture preserved, not corrected
— Subjects
Five returns.
The work returns to five subjects, not by plan but by gravity. Anything outside this list belongs to a different photographer.
Aerial geometry
From height, the world organises. Coastlines become line drawings; deserts become weave; cities become circuitry. The drone is a step backward until pattern appears.
Mountain & ice
Rock and snow at human-disorienting scale. Matterhorn, Alaskan glacier, alpine cloud-line. The point is not the peak but the body's smallness against it.
Coast & water
The line where land becomes ocean — at low tide, from above, at first or last light. Water as field, not subject. Reef as architecture, not decoration.
Underwater
Wildlife in the column of water — whales, rays, dolphins, the freediver descending. Often resolved to black-and-white where the column itself simplifies the frame.
Wildlife in habitat
Animals in their own ground, not collected. The bear in the field, the black swan against gold, a single mushroom on a yellow leaf. No portraits, no captivity.
— A subject not on this list
People as portraits. Indoor work. Studio setups. Anything contrived. Anything where the photographer becomes part of the scene.
— Light
How light is held.
Color is the default — it lives inside the photograph because it lives inside the world. Brand elements stay monochrome; photographs do not. The rules below govern what to keep and what to leave alone.
01
Hour matters.
The work happens at first light, last light, and the blue minutes that bracket them. Midday is rejected unless the subject demands it.
02
Atmosphere is information.
Mist, dust, water vapour, falling snow — these are not obstacles to be cleaned up in post. They are the texture that gives the frame depth.
03
Color stays honest.
No over-grading. Warm desert reads warm; cool alpine reads cool. The frame should look like the moment, not like a filter.
04
Black-and-white when form is the subject.
Convert to monochrome only when colour distracts from form — usually underwater wildlife, occasionally a portrait of architecture. Never as default.
— Blue hour · architectural · color held, not graded
— Composition
Where the eye lands.
Four composition habits run through every frame. Together they describe what makes a picture feel like an MB picture, before anyone reads the watermark.
— 02
Negative space wins.
Empty sky, empty water, empty ground — most of the frame holds nothing. The subject earns its place by not being crowded.
— 03
Pattern from height.
From altitude, repetition appears — dune ridges, reef contours, city blocks. Aerial work is permission to see geometry.
— 04
Layered depth.
Foreground, midground, atmospheric background. Distance carries colour shift; the frame breathes back to back to back.
— Sharing
Three forms for the world.
Each finished image releases in three forms. Each form serves a different audience and carries its own protection.
— Watermark rule
The watermark is a discreet wordmark — "MOADH BUKHASH PHOTOGRAPHY" set in Inter at 14px, white at 0.6 opacity, lower-right corner with 24px padding. Never overlay the brand anchor on a photograph — the anchor is reserved for plain backgrounds only. Never tile across the image; never centre; never compete with the subject.
— Channel exports
One image, sized for each surface.
A still does not travel as one file. It is exported once per channel — each with its own aspect, resolution, colour space, and watermark rule. Export from the master TIFF; never re-compress a JPEG.
Channel
Aspect · Pixels
Format
Notes
Instagram feed4:5 portrait
1080 × 135072 ppi · sRGB
JPEG · q90
The default for capsule reveals. Watermark in lower-right at 0.6 opacity. Caption carries title + capsule + edition number.
Instagram carousel1:1 square
1080 × 108072 ppi · sRGB
JPEG · q90
For multi-frame sequences within a capsule. Cover slide is square; subsequent slides may shift to 4:5 — Instagram will crop.
Instagram story / reel cover9:16 vertical
1080 × 192072 ppi · sRGB
JPEG · q90
For ephemeral posts and reel thumbnails. Keep the subject within the centre 60% — top/bottom 20% reserved for UI overlay.
Web heromoadh.com landing
2560 × 144072 ppi · sRGB
JPEG · q85
WebP fallback
WebP fallback
Above-the-fold imagery. Compress aggressively — under 400KB per file. Larger viewports use srcset to step up to 3840 × 2160.
Print store gridcapsule thumbnails
1200 × 150072 ppi · sRGB
JPEG · q88
Watermarked with discreet wordmark. Loaded lazily; first row eager. Detail view steps up to 2000 px longest edge.
Print fulfillmenttheprintspace delivery
Native composition300 ppi · Adobe RGB
TIFF · 16-bit
uncompressed
uncompressed
No watermark. Long-edge sized to the largest sale variant in the edition (typically 60×90 or 90×120 cm). Embeds full metadata + colour profile.
OG / social cardlink previews
1200 × 6301.91:1 · sRGB
JPEG · q85
Centre-cropped from the master with a small wordmark overlaid lower-right. One per capsule + one for the home page.
Email bannernewsletter hero
1200 × 60072 ppi · sRGB
JPEG · q85
Under 300KB. Falls back to plain text in dark-mode clients — composition must work without colour.
Watermarked sharepress · features · portfolio
2048 px longest edge72 ppi · sRGB
JPEG · q90
Carries the wordmark — "MOADH BUKHASH PHOTOGRAPHY" — at lower-right, 14px / 0.6 opacity. The default for any image leaving the studio that is not a sale.
Thumbnailindexes · search · previews
600 px longest edge72 ppi · sRGB
JPEG · q80
No watermark — too small for capture, too small for reuse. Used in store grids, blog indexes, search results.
i
Export hygiene.
Always export from the master TIFF. Strip GPS metadata before public release; keep title, edition, year, copyright. Run a lint pass — file size, dimensions, colour profile — before publishing. Lossy formats compound; never compress an already-compressed file.
— Editions
When a frame becomes an edition.
Not every picture is an edition. The decision to release as a limited print is its own act of selection. The rules below decide which frames cross that line.
— Edition size
25 prints maximum, signed and numbered. The number lives on the certificate of authenticity, never on the print itself.
— Naming
A proper noun. A place. A single concept. Wahiba. Atlas. First Light. Never adjectives.
— File naming
Three-letter region code, year, three-digit sequence: WAH-2026-003 · ALK-2025-018 · SUB-2025-042.
— Paper
Hahnemühle Photo Rag 310gsm for everything except very large formats, where Hahnemühle Baryta is permitted.
— Certificate
Every edition ships with a certificate of authenticity — see Production for spec. Edition number, title, year, signed by hand.
— What never becomes an edition
Documentary work, behind-the-scenes, social-only frames, anything where the moment is bigger than the composition.
— A closing note
The camera sees what the body suspects.
Every other page in this system serves the picture. This page describes what the picture itself owes.
