Where the brand
appears at scale.
Surfaces the brand inhabits without being held — social tiles, email signatures, web hero, exhibition posters, gallery walls. Every surface follows the same monochrome system; only the photograph carries colour.
Three Instagram tiles.
1080 × 1350 vertical posts. Image-first, text-as-caption. Rotate three template types for visual rhythm in-feed.
— Threshold · Concrete & Steel
The horizon is a line that the camera cannot cross — only describe.
— moadh.com
Tidelands — a body of work
— 03 / 09
A signature in plain text.
Plain text where possible; an inline monogram (40px) where rich is required. No social icons, no quote, no banner.
moadh.com
The home page is mostly empty. A monogram, a phrase, and a single hero image below the fold.
— 2026
A line drawn
from the air.
Aerial photography from the deserts, coastlines, and mountains of the Arabian peninsula.
A0 · 841 × 1189 mm.
For show announcements and editorial calls. The poster carries one image and one sentence — never both compete.
Tidelands —
a body of work
The work, mounted.
The print, framed, on a textured concrete wall. A small white plaque to the lower-right carries the logomark and edition number. The wall is the closing surface — what the work arrives at after every other touchpoint has handed it forward.
